Hey there!

A quick bonus issue, because this one couldn't wait until next week.

On November 10, OpenAI launched Businesses in ChatGPT in beta. Eligible businesses can now claim their profile in ChatGPT, edit how it's described, and see a dashboard of how often ChatGPT mentions them and sends clicks.

Until now, you could see tagged ChatGPT referrals in your analytics, and Microsoft and Google have started reporting AI data in their webmaster tools. But most ChatGPT visibility numbers have come from third-party tools running their own prompts. This is ChatGPT's first dashboard for businesses. The data is thin, but as a shorthand, it's a first step toward a Search Console for ChatGPT.

On the same day, Reddit announced AI-powered review pages for around 10,000 products in the US. I'll cover that at the end.

Let's go. 🚀

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There are three pieces, and they're easy to mix up.

Business Hub is where you claim your business. You sign in with a ChatGPT account, search for your business, and verify that you own it. According to OpenAI's setup guide, verification works through a business phone or email code, a DNS TXT record on your domain, or a Shopify connection where offered, followed by an identity check through Persona before you can publish edits or see Insights. Once approved, you can edit your description, category, website, logo, and delivery and return policies, and OpenAI reviews every change before it goes live. Local stores and restaurants can currently claim only an existing US listing.

Insights is the analytics dashboard inside Business Hub. It shows three things:

OpenAI's guide describes a rolling 28-day view, and low-volume counts may be withheld for privacy.

Business Agents are AI assistants a business can build from its own instructions and product feed, which answer customer questions inside ChatGPT, labeled separately from ChatGPT's own answers. For now, they're limited to eligible ecommerce and online service businesses in the US. You can also sponsor your agent as a paid ad placement.

This is where the Search Console comparison breaks down.

You can't see the prompts that triggered a mention; you can't see individual chats; and per OpenAI's spokesperson, "share of voice isn't part of this beta," so there's no ranking against competitors either.

That means Insights tells you how often ChatGPT cited your site and the broad topics involved, without showing the exact prompts, who you were up against, or the tone.

If you've been tracking prompts with a tool like LLMRefs, Peec, or Profound, keep doing it. You need both: OpenAI's numbers for scale, and your own prompt tracking for context.

OpenAI says no. Its product page states that "claiming does not guarantee higher placement or sales," and ChatGPT keeps making its own recommendations and comparisons.

OpenAI's Benji Shomair told Digiday that claiming "should not have an impact on how frequently it appears," while adding that the information could help ChatGPT surface a business in more relevant conversations.

I'd treat it as an accuracy tool first. If ChatGPT describes you with an old category or an outdated tagline, this gives ChatGPT verified business details it can use alongside the other sources it reads.

OpenAI's public profile policy doesn't exclude finance across the board, but eligibility still depends on the business, and OpenAI can decline a claim. Business Agents have separate rules, including limits on advice that legally requires a professional license and on collecting financial credentials, so a bank or broker agent would be tightly limited even once agents open up beyond US ecommerce and online services.

So claim the profile, use Insights, and treat Business Agents as something to watch rather than build on yet.

Find out who on your team can verify a business email, phone line, or DNS record, and who can complete the identity check, then start the claim at chatgpt.com/business-hub. If you're an agency, the account holder can invite you once the claim is approved.

Do it now even if you don't plan to use the agents. ChatGPT already shows business information whether or not a profile is claimed. Claiming means you get to check it.

Use the same name, description, category, and website you use on your site, LinkedIn, Crunchbase, and your regulator listing. This week's main issue covered why consistent facts across directories matter. Your ChatGPT profile is now one more directory, and it's the one ChatGPT reads.

Write the description in plain, quotable terms. "UK business current account for limited companies, regulated by the FCA" is more useful than "the future of business banking."

Once Insights populates, save a dated snapshot of your mentions, clicks, and discovery topics. Then compare Business Hub clicks with GA4 sessions from chatgpt.com over the same dates and watch how the two trend. They measure different things (link clicks on one side, sessions on your site on the other), so don't read the difference as missing traffic. What's useful is whether they move together.

Read the discovery topics closely. If ChatGPT cites you for topics you don't sell, or the ones you do sell are missing, treat those as leads to investigate for next quarter's content plan.

On November 10, Reddit announced that Reddit Reviews would roll out to US users over the next few weeks on iOS, Android, and web (TechCrunch has more). It uses AI to organize comments about a product into a review page with a "what people are saying" summary, a breakdown of how many comments are positive, negative, or mixed, what people liked and disliked, and links back to the original threads.

It starts with about 10,000 products across four categories: Electronics, Health and Beauty, Home and Garden, and Fashion and Apparel. Reddit plans to add more categories and expand beyond the US over time.

There's no sign yet of financial products.

Reddit says businesses can't pay for placement, and its announcement says nothing about brands claiming, editing, or responding to these pages. Reddit points to its rules, anti-spam measures, and community moderators as the guard against brands faking support.

Interestingly, Reddit's ChatGPT citations collapsed in August. In Promptwatch's data, its share of ChatGPT Search citations fell from 3.83% to 0.52%, while its share in Google AI Overviews declined only gradually. Whether review pages change that is an open question. If you sell a consumer product in one of these categories, search for it once Reviews is available to you and read what the summary says about you.

Claim your ChatGPT profile, make it match everything else, and save a dated Insights snapshot as your baseline.

It's not Search Console yet. But it's ChatGPT's own data on how often it cites you, and approval and identity checks take time, so start the claim this week.

Back to the regular issue next week.

Until next time, keep exploring the horizon. 🌅

Alex Lielacher

P.S. If you want your brand to show up in Google AI Mode, ChatGPT, and Perplexity, reach out to me. I’m happy to help!