Alex Lielacher
Alex Lielacher

SEO

+1

50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint

Sep 17, 2026

•

4 min read

50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint

TL;DR: Hertz stopped chasing "car rental Iceland" and answered winter driving questions instead.

Alex Lielacher
Alex Lielacher

Google

+2

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

Sep 14, 2026

•

8 min read

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

TL;DR: Google asks whether your page beats the others, so make sure it does!

Alex Lielacher
Alex Lielacher

Google

+2

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Sep 3, 2026

•

6 min read

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Branded search lift is the closest thing to a zero-click KPI you'll get.

Alex Lielacher
Alex Lielacher

SEO

+1

Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility

Aug 26, 2026

•

7 min read

Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility

Only about 12% of Google AI Mode citations are exact URL matches to the top 10 organic results for the same query.

Alex Lielacher
Alex Lielacher

AI

+1

How to Audit Your AI Search Visibility This Afternoon

Aug 19, 2026

•

7 min read

How to Audit Your AI Search Visibility This Afternoon

Knowing where you stand is half the battle.

Alex Lielacher
Alex Lielacher

SEO

+1

How to Track AI Search Visibility: 5 Metrics That Matter

Aug 12, 2026

•

5 min read

How to Track AI Search Visibility: 5 Metrics That Matter

Learn about the five best ways to track your brand's LLM visibility.

Alex Lielacher
Alex Lielacher

SEO

+1

The Content Refresh Strategy for AI Search: Why Publish Date Matters Less Than Refresh Date

Aug 9, 2026

•

5 min read

The Content Refresh Strategy for AI Search: Why Publish Date Matters Less Than Refresh Date

If you want your most important content to surface in AI Search, make sure to update it regularly.

Alex Lielacher
Alex Lielacher

AI

+1

Where to Place Proprietary Data In Your Content So AI Actually Cites It

Jul 16, 2026

•

5 min read

Where to Place Proprietary Data In Your Content So AI Actually Cites It

TL;DR: Don't hide your bests stats at the bottom of your blog post if you want AI to cite your content.

Alex Lielacher
Alex Lielacher

SEO

+1

CASE STUDY: How Steelseries Claimed Top Spots in AI Search & 23x'd Its AI Referral Traffic

Jul 6, 2026

•

5 min read

CASE STUDY: How Steelseries Claimed Top Spots in AI Search & 23x'd Its AI Referral Traffic

Find out how Steelseries 23x-ed its traffic coming from AI Search.

Alex Lielacher
Alex Lielacher

SEO

+1

5 Places to Find FAQ Content That Can Actually Improve Your AI Visibility

Jun 12, 2026

•

6 min read

5 Places to Find FAQ Content That Can Actually Improve Your AI Visibility

People are typing questions into their LLMs and your FAQs could be answering them.

Alex Lielacher
Alex Lielacher

SEO

+2

AI Search Engines Love Citing Reddit: Is Your Brand On There?

Jun 1, 2026

•

6 min read

AI Search Engines Love Citing Reddit: Is Your Brand On There?

Reddit is one of the most popular sources AI search engines love to cite.

Alex Lielacher
Alex Lielacher

AI

+2

Google Search is Becoming More AI-Driven & Personalized [Plus Other Takeaways from Google I/O 2026]

May 25, 2026

•

6 min read

Google Search is Becoming More AI-Driven & Personalized [Plus Other Takeaways from Google I/O 2026]

Google Search's changing, just as expected.

Alex Lielacher
Alex Lielacher

SEO

+2

AI Search Visibility: 6 Ranking Factors You Need to Know About

May 18, 2026

•

6 min read

AI Search Visibility: 6 Ranking Factors You Need to Know About

Search is changing and brands need to adapt.

Alex Lielacher
Alex Lielacher

AI

+1

The AI Marketing Stack Audit: What to Keep, What to Cut, and What's Missing

May 10, 2026

•

7 min read

The AI Marketing Stack Audit: What to Keep, What to Cut, and What's Missing

Discover a four-phase framework for auditing your current AI setup.

Alex Lielacher
Alex Lielacher
How IBM and Monks Used AI to Kill the One-Size-Fits-All Creative Brief [Case Studies]

May 1, 2026

•

7 min read

How IBM and Monks Used AI to Kill the One-Size-Fits-All Creative Brief [Case Studies]

AI can turn the creative brief into a system that generates multiple briefs from a single input.

Alex Lielacher
Alex Lielacher

AI

+1

How to Use AI to Turn Customer Reviews Into a Content Strategy

Apr 23, 2026

•

7 min read

How to Use AI to Turn Customer Reviews Into a Content Strategy

Your customer reviews are a goldmine for content.

Alex Lielacher
Alex Lielacher

AI

+1

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Apr 16, 2026

•

7 min read

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Why your knowledge base is the most important variable in your AI stack.

Alex Lielacher
Alex Lielacher

AI

+1

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

Apr 10, 2026

•

15 min read

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

You can rank #1 on Google and still get zero visibility in ChatGPT, Perplexity, or AI Overviews.

Alex Lielacher
Alex Lielacher
How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions

Apr 2, 2026

•

13 min read

How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions

Personas only work when you use genuine customer language to create them.

Alex Lielacher
Alex Lielacher
The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice

Mar 27, 2026

•

15 min read

The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice

Make sure your brand sounds like your brand all the time.

Alex Lielacher
Alex Lielacher

AI

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

Mar 20, 2026

•

14 min read

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

There's a lot to learn from Nike's Conversational Shopping Assistant case study.

Alex Lielacher
Alex Lielacher
The Ethical Minefield: How to Build Trust in AI-Powered Marketing

Mar 13, 2026

•

14 min read

The Ethical Minefield: How to Build Trust in AI-Powered Marketing

Alex Lielacher
Alex Lielacher
Agentic AI in Marketing: From Tools to Autonomous Workflows

Mar 5, 2026

•

16 min read

Agentic AI in Marketing: From Tools to Autonomous Workflows

Agentic AI goes beyond strategy development and content creation to planning, executing, and iterating across full campaign workflows.

Alex Lielacher
Alex Lielacher
Building AI Guardrails: How to Prevent Your Marketing AI from Going Rogue

Feb 26, 2026

•

15 min read

Building AI Guardrails: How to Prevent Your Marketing AI from Going Rogue

Your AI needs clear guardrails to prevent accidents from happening.

Alex Lielacher
Alex Lielacher
The Human-in-the-Loop: Where AI Ends And You Begin

Feb 19, 2026

•

15 min read

The Human-in-the-Loop: Where AI Ends And You Begin

AI needs a human-in-the-loop.

Alex Lielacher
Alex Lielacher
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Prompt Horizon

Prompt Horizon

A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode.


© 2026 Prompt Horizon by Alex Lielacher.
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