Prompt Horizon
A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode, published by Alex Lielacher.
Read the latest editions
+2
Sep 3, 2026
•
6 min read
Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through
Branded search lift is the closest thing to a zero-click KPI you'll get.
SEO
+1
Aug 26, 2026
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7 min read
Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility
Only about 12% of Google AI Mode citations are exact URL matches to the top 10 organic results for the same query.
AI
+1
Aug 19, 2026
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7 min read
How to Audit Your AI Search Visibility This Afternoon
Knowing where you stand is half the battle.
SEO
+1
Aug 12, 2026
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5 min read
How to Track AI Search Visibility: 5 Metrics That Matter
Learn about the five best ways to track your brand's LLM visibility.
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