Prompt Horizon

A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode, published by Alex Lielacher.

Read the latest editions

Google

+4

Google's New Content Test: Effort, Originality, Skill & Accuracy

Oct 14, 2026

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8 min read

Google's New Content Test: Effort, Originality, Skill & Accuracy

TL;DR: Google now says citing other sources doesn't count as original effort.

Alex Lielacher
Alex Lielacher

GEO

+3

Why & How You Need to Post on LinkedIn to Improve Your AI Visibility

Oct 9, 2026

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8 min read

Why & How You Need to Post on LinkedIn to Improve Your AI Visibility

TL;DR: LinkedIn's AI citations rose 50% from January to May, and likes barely mattered.

Alex Lielacher
Alex Lielacher

SEO

+3

Citation ≠ Recommendation: The Two Types of AI Visibility Marketers Need to Measure

Sep 27, 2026

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5 min read

Citation ≠ Recommendation: The Two Types of AI Visibility Marketers Need to Measure

TL;DR: Citations come from your content. Recommendations often come from everyone else's.

Alex Lielacher
Alex Lielacher

SEO

+1

50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint

Sep 17, 2026

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4 min read

50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint

TL;DR: Hertz stopped chasing "car rental Iceland" and answered winter driving questions instead.

Alex Lielacher
Alex Lielacher

Google

+2

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

Sep 14, 2026

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8 min read

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

TL;DR: Google asks whether your page beats the others, so make sure it does!

Alex Lielacher
Alex Lielacher

Google

+2

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Sep 3, 2026

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6 min read

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Branded search lift is the closest thing to a zero-click KPI you'll get.

Alex Lielacher
Alex Lielacher
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Prompt Horizon

Prompt Horizon

A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode.


© 2026 Prompt Horizon by Alex Lielacher.
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