Archive
SEO
+1
Sep 17, 2026
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4 min read
50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint
TL;DR: Hertz stopped chasing "car rental Iceland" and answered winter driving questions instead.
+2
Sep 14, 2026
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8 min read
Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have
TL;DR: Google asks whether your page beats the others, so make sure it does!
+2
Sep 3, 2026
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6 min read
Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through
Branded search lift is the closest thing to a zero-click KPI you'll get.
SEO
+1
Aug 26, 2026
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7 min read
Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility
Only about 12% of Google AI Mode citations are exact URL matches to the top 10 organic results for the same query.
AI
+1
Aug 19, 2026
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7 min read
How to Audit Your AI Search Visibility This Afternoon
Knowing where you stand is half the battle.
SEO
+1
Aug 12, 2026
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5 min read
How to Track AI Search Visibility: 5 Metrics That Matter
Learn about the five best ways to track your brand's LLM visibility.
SEO
+1
Aug 9, 2026
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5 min read
The Content Refresh Strategy for AI Search: Why Publish Date Matters Less Than Refresh Date
If you want your most important content to surface in AI Search, make sure to update it regularly.
AI
+1
Jul 16, 2026
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5 min read
Where to Place Proprietary Data In Your Content So AI Actually Cites It
TL;DR: Don't hide your bests stats at the bottom of your blog post if you want AI to cite your content.
SEO
+1
Jul 6, 2026
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5 min read
CASE STUDY: How Steelseries Claimed Top Spots in AI Search & 23x'd Its AI Referral Traffic
Find out how Steelseries 23x-ed its traffic coming from AI Search.
SEO
+1
Jun 12, 2026
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6 min read
5 Places to Find FAQ Content That Can Actually Improve Your AI Visibility
People are typing questions into their LLMs and your FAQs could be answering them.
![Google Search is Becoming More AI-Driven & Personalized [Plus Other Takeaways from Google I/O 2026]](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=720,fit=scale-down,onerror=redirect/uploads/asset/file/65dfc945-a346-4980-affc-0790cc7bc292/Google_Search-_AI-Driven___Personalized_.png?t=1786730590)
