Archive

GEO

+1

The AI Search Conversion Blind Spot: How to Measure Sales That Started in ChatGPT

Nov 4, 2026

•

10 min read

The AI Search Conversion Blind Spot: How to Measure Sales That Started in ChatGPT

TL;DR: Most sales that start in ChatGPT but never show up as ChatGPT.

Alex Lielacher
Alex Lielacher

GEO

+2

Same Question, Different Answer: How AI Search Personalization Is Rewriting Search

Oct 28, 2026

•

9 min read

Same Question, Different Answer: How AI Search Personalization Is Rewriting Search

TL;DR: Your London buyer and your Mumbai buyer see different brands.

Alex Lielacher
Alex Lielacher

AI

+3

What AI Search Gets Wrong About Your Brand (And Where the Errors Come From)

Oct 23, 2026

•

10 min read

What AI Search Gets Wrong About Your Brand (And Where the Errors Come From)

TL;DR: Most wrong AI answers about your brand have a source you can find and fix.

Alex Lielacher
Alex Lielacher

Google

+4

Google's New Content Test: Effort, Originality, Skill & Accuracy

Oct 14, 2026

•

8 min read

Google's New Content Test: Effort, Originality, Skill & Accuracy

TL;DR: Google now says citing other sources doesn't count as original effort.

Alex Lielacher
Alex Lielacher

GEO

+3

Why & How You Need to Post on LinkedIn to Improve Your AI Visibility

Oct 9, 2026

•

8 min read

Why & How You Need to Post on LinkedIn to Improve Your AI Visibility

TL;DR: LinkedIn's AI citations rose 50% from January to May, and likes barely mattered.

Alex Lielacher
Alex Lielacher

SEO

+3

Citation ≠ Recommendation: The Two Types of AI Visibility Marketers Need to Measure

Sep 27, 2026

•

5 min read

Citation ≠ Recommendation: The Two Types of AI Visibility Marketers Need to Measure

TL;DR: Citations come from your content. Recommendations often come from everyone else's.

Alex Lielacher
Alex Lielacher

SEO

+1

50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint

Sep 17, 2026

•

4 min read

50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint

TL;DR: Hertz stopped chasing "car rental Iceland" and answered winter driving questions instead.

Alex Lielacher
Alex Lielacher

Google

+2

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

Sep 14, 2026

•

8 min read

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

TL;DR: Google asks whether your page beats the others, so make sure it does!

Alex Lielacher
Alex Lielacher

Google

+2

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Sep 3, 2026

•

6 min read

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Branded search lift is the closest thing to a zero-click KPI you'll get.

Alex Lielacher
Alex Lielacher

SEO

+1

Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility

Aug 26, 2026

•

7 min read

Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility

Only about 12% of Google AI Mode citations are exact URL matches to the top 10 organic results for the same query.

Alex Lielacher
Alex Lielacher

AI

+1

How to Audit Your AI Search Visibility This Afternoon

Aug 19, 2026

•

7 min read

How to Audit Your AI Search Visibility This Afternoon

Knowing where you stand is half the battle.

Alex Lielacher
Alex Lielacher

SEO

+1

How to Track AI Search Visibility: 5 Metrics That Matter

Aug 12, 2026

•

5 min read

How to Track AI Search Visibility: 5 Metrics That Matter

Learn about the five best ways to track your brand's LLM visibility.

Alex Lielacher
Alex Lielacher
123...6
Prompt Horizon

Prompt Horizon

A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode.


© 2026 Prompt Horizon by Alex Lielacher.
beehiivPowered by beehiiv