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AI

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Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Apr 16, 2026

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7 min read

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Why your knowledge base is the most important variable in your AI stack.

Alex Lielacher
Alex Lielacher

AI

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The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

Apr 10, 2026

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15 min read

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

You can rank #1 on Google and still get zero visibility in ChatGPT, Perplexity, or AI Overviews.

Alex Lielacher
Alex Lielacher
How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions

Apr 2, 2026

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13 min read

How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions

Personas only work when you use genuine customer language to create them.

Alex Lielacher
Alex Lielacher
The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice

Mar 27, 2026

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15 min read

The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice

Make sure your brand sounds like your brand all the time.

Alex Lielacher
Alex Lielacher

AI

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

Mar 20, 2026

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14 min read

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

There's a lot to learn from Nike's Conversational Shopping Assistant case study.

Alex Lielacher
Alex Lielacher
The Ethical Minefield: How to Build Trust in AI-Powered Marketing

Mar 13, 2026

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14 min read

The Ethical Minefield: How to Build Trust in AI-Powered Marketing

Alex Lielacher
Alex Lielacher
Agentic AI in Marketing: From Tools to Autonomous Workflows

Mar 5, 2026

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16 min read

Agentic AI in Marketing: From Tools to Autonomous Workflows

Agentic AI goes beyond strategy development and content creation to planning, executing, and iterating across full campaign workflows.

Alex Lielacher
Alex Lielacher
Building AI Guardrails: How to Prevent Your Marketing AI from Going Rogue

Feb 26, 2026

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15 min read

Building AI Guardrails: How to Prevent Your Marketing AI from Going Rogue

Your AI needs clear guardrails to prevent accidents from happening.

Alex Lielacher
Alex Lielacher
The Human-in-the-Loop: Where AI Ends And You Begin

Feb 19, 2026

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15 min read

The Human-in-the-Loop: Where AI Ends And You Begin

AI needs a human-in-the-loop.

Alex Lielacher
Alex Lielacher
The State of AI in Marketing in 2026

Feb 12, 2026

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14 min read

The State of AI in Marketing in 2026

Jasper dropped a banger report on the state of AI in marketing. Here are the main takeaways!

Alex Lielacher
Alex Lielacher
How to Build a Social Media Marketing Intern (That Never Sleeps)

Feb 8, 2026

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17 min read

How to Build a Social Media Marketing Intern (That Never Sleeps)

What if your best social media person worked 24/7, never ask for time off, and actually enjoy scheduling posts at 6am?

Alex Lielacher
Alex Lielacher
Case Study: How to Build a Full-Funnel AI Workflow for Lead Nurturing

Jan 30, 2026

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13 min read

Case Study: How to Build a Full-Funnel AI Workflow for Lead Nurturing

Learn how Grammarly and Graphisoft have design lead nurturing workflows using AI.

Alex Lielacher
Alex Lielacher
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Prompt Horizon

Prompt Horizon

A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode.


© 2026 Prompt Horizon by Alex Lielacher.
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