AI

AI

+1

How to Use AI to Turn Customer Reviews Into a Content Strategy

Apr 23, 2026

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7 min read

How to Use AI to Turn Customer Reviews Into a Content Strategy

Your customer reviews are a goldmine for content.

Alex Lielacher

AI

+1

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Apr 16, 2026

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7 min read

Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything

Why your knowledge base is the most important variable in your AI stack.

Alex Lielacher

AI

+1

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

Apr 10, 2026

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15 min read

The AI Content Audit: Why Your Pages Rank But Don’t Get Cited

You can rank #1 on Google and still get zero visibility in ChatGPT, Perplexity, or AI Overviews.

Alex Lielacher

AI

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

Mar 20, 2026

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14 min read

CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch

There's a lot to learn from Nike's Conversational Shopping Assistant case study.

Alex Lielacher