Prompt Horizon Issue #15 – AI for Video Marketing & Visual Storytelling

EDITOR'S NOTE

Hey there!

We live in a world where a single scroll can make or break a brand, and video is the reigning champion of grabbing attention. 

But let’s be honest: creating video content that actually sticks with your audience is easier said than done.

In this issue, we uncover what’s shaking up video marketing and artificial intelligence, and how it’s making the whole creative process smoother, smarter, and way more exciting.

From brainstorming scripts that sing to editing tricks happening at lightning speed, to tailoring videos that hit the sweet spot on every platform, AI is stepping up as the ultimate sidekick for storytellers everywhere. 

Let’s go!

TL;DR 📝

• Personalized videos are 35% more likely to keep viewers engaged.

• AI boosts every stage from brainstorming scripts and editing at lightning speed to personalizing videos and optimizing performance.

• Scaling video is also about systems, not just creativity. Building repeatable workflows beats one-off production hacks.

• Nearly 90% of advertisers use generative AI to create video ads faster and cheaper.

NEWS YOU CAN USE 📰

Video is the most sought-after content online. In 2025, most human-initiated website traffic comes from people looking for or watching videos. While there are articles online covering nearly any subject, text alone can’t hold a candle to video. Whether it’s used to enhance plain text or replace it, people trust video for entertainment and education. That makes video media production crucial for businesses at any stage of growth.[Source: NewYorkAve, August 2025]

Nearly 90% of advertisers will use Gen AI to build video ads, according to IAB. “The economics of advertising are being transformed. As the costs of production fall, the opportunities for advertisers multiply,” said David Cohen, CEO, IAB. “The pool of potential advertisers is growing, as it is easier than ever to plan, buy, optimize, and creatively connect with consumers utilizing new technologies across all forms of media. [Source: tvtech, July 2025]

Scaling video isn’t a creative problem. It’s a systems problem. In most enterprise businesses, the biggest barrier to creating great video content at scale isn’t a lack of inspiration or creative talent. It’s the absence of a repeatable, coordinated system. When you remove friction, align your teams, and build around a shared system, your entire organisation becomes a content engine. That’s how you deliver consistent, on-brand video everywhere. [Source: 90 Seconds, September 2025] 

INSIGHTS FROM THE HORIZON 🌅

Video has firmly established itself as the most engaging and effective medium for digital marketing. However, the demands of high-quality video production, from ideation and scripting to filming, editing, and distribution, have historically been resource-intensive. 

AI is now dismantling these barriers, democratizing video creation and empowering marketers to craft compelling visual narratives with unprecedented speed, scale, and personalization.

From Concept to Creation: AI as Your Co-Pilot

Kicking off video projects can be a grind, but AI is here to lighten the load. Think of it as your creative co-pilot that helps you:

• Craft scripts: Feed it a few ideas, and AI quickly spins up engaging scripts and storyboards keyed to your audience and goals.

• Find the right visuals: Instead of endless hunting, AI scouts the perfect stock footage, images, and sounds that fit your story’s vibe.

• Create voiceovers: Need narration? AI voices sound natural and come in many languages and accents, saving time and budget.

With AI handling the heavy lifting, you get to focus on bringing your vision to life faster and smarter.

Automated Editing: Precision and Efficiency

Editing used to be a slow, detail-heavy grind, but AI is changing the game. Now, AI handles the tedious stuff so you can focus on creativity:

• Pick the best shots: AI spots the most captivating moments and trims out the fluff for a smooth story.

• Perfect the look: Automated color fixes and stylish grading keep your video looking sharp and consistent.

• Clean up sound: Background noise? Audio levels? AI sorts it out, even creating background music that fits the mood.

• Add subtitles: Instant, accurate subtitles and translations help your video reach more viewers and boost SEO.

By automating these tasks, AI lets editors spend more time on what really makes a video stand out, its story.

The Future of Visual Storytelling: Immersive and Interactive

AI is taking video beyond the screen–think immersive VR worlds and interactive stories that change with viewer choices. 

This lets brands create unforgettable experiences that truly connect with their audience. AI isn’t just making video marketing easier; it’s making it smarter, more personal, and way more powerful. It’s reshaping how stories are told to leave a stronger impact every time.

HOW TO BUILD AN AI-POWERED VIDEO MARKETING & VISUAL STORYTELLING STRATEGY 💡

To effectively leverage AI in your video marketing and visual storytelling efforts, a strategic approach is essential. It’s not just about using AI tools in isolation, but integrating them into a cohesive workflow that enhances every stage of your video content lifecycle. 

1. Define Your Video Marketing Objectives and Audience

Clearly articulate what you aim to achieve with your video content, whether you’re focused on brand awareness, lead generation, customer education, or sales conversions. Understanding your objectives will guide your AI tool selection and content strategy. 

AI thrives on data, and a clear understanding of your audience will enable AI tools to generate more relevant and personalized video content. Consider demographics, psychographics, pain points, and preferred content consumption habits.

2. Leverage AI for Ideation and Scripting

Use AI writing assistants to brainstorm video topics, generate compelling headlines, and outline video structures based on your objectives and audience insights. 

These tools can also assist in drafting full video scripts, including dialogue, voiceover narration, and scene descriptions. By feeding the AI your brand guidelines and key messaging, you can ensure the generated scripts align with your brand voice and communication style. 

3. Implement AI for Personalization and Localization

Take your video marketing to the next level with AI-driven personalization. AI can dynamically alter elements within a video based on individual viewer data, such as their name, location, purchase history, or expressed interests. 

This creates a highly engaging and relevant experience for each viewer. Furthermore, AI can facilitate localization by automatically translating subtitles, generating voiceovers in different languages, and adapting visual elements to suit cultural nuances, enabling you to reach global audiences effectively.

4. Optimize Video Performance with AI Analytics

AI remains essential in post-production by optimizing video performance through analytics platforms that predict which elements, like intro length or call-to-action placement, boost engagement and conversions. 

It provides valuable audience insights, such as drop-off points and re-watch behavior, helping refine future content. Plus, AI streamlines A/B testing by quickly comparing video versions and offering data-driven recommendations tailored to different platforms and viewers.

5. Integrate AI for Distribution and Promotion

Finally, use AI to boost your video's reach and impact by figuring out the best times to post based on when your audience is most active. It also helps find the right platforms and communities to share your content and can optimize paid campaigns by fine-tuning ad targeting, bidding, and creative elements.

By integrating AI across these stages, you can transform your video marketing from a labor-intensive process into a highly efficient, data-driven, and impactful storytelling engine.

THIS WEEK'S PROMPT 🤖

Use this prompt with ChatGPT, Claude, Gemini, or any advanced AI assistant to develop a comprehensive AI-powered video marketing strategy for a specific product or service.

Act as a senior video marketing strategist with deep expertise in AI-driven visual storytelling. Your goal is to help me develop an AI-powered video marketing strategy for [Your Product/Service].

Consider the following aspects and provide detailed, actionable recommendations and prompts for each:

1. AI for Video Ideation & Scripting

How can AI help generate compelling video ideas and scripts tailored to my brand and its target audience?

Provide a prompt to brainstorm five unique video concepts (e.g., explainer, testimonial, short-form social, long-form educational).

2. AI-Powered Production & Editing

Describe how AI tools can automate aspects of video production (e.g., text-to-video, smart editing, asset selection).

Suggest prompts for an AI to generate a short social media video (15-30 seconds) from a given script about my brand, including visual suggestions.

3. Personalization & Localization with AI

How can AI enable personalized video experiences for individual viewers of content?

Provide a prompt for an AI to generate a personalized video script for a lead, incorporating their name and a specific pain point that’s relevant.

4. AI for Video Performance Optimization

Explain how AI analytics can help optimize video performance (e.g., engagement, conversions) across different platforms.

Suggest prompts for an AI to analyze video performance data and provide recommendations for improving video campaigns.

5. Recommended AI Video Tools & Integrations

Suggest 2-3 specific AI video marketing tools that would be most beneficial for implementing this strategy.

Briefly explain how these tools integrate with existing marketing platforms (e.g., social media schedulers, CRM).

WRAPPING UP🚀

AI is changing the game for video marketing and visual storytelling. 

What used to take big budgets, production teams, and weeks of editing can now be done faster, smarter, and at scale.

With AI, you can brainstorm fresh ideas, produce personalized videos, optimize them for better reach, and distribute content more efficiently than ever before.

The result is more engaging, dynamic, and data-driven stories that actually connect with your audience. The future of video isn’t just creative, it’s AI-powered. Brands that lean into these tools now will be the ones setting the trends, not chasing them.

Until next time, keep exploring the horizon. 🌅

Alex Lielacher

P.S. If you want your brand to gain more search visibility in Google AI Mode, ChatGPT, and Perplexity, reach out to my agency, Rise Up Media. We can help you with that!