Prompt Horizon – Issue #1: AI-Assisted Content Creation

EDITOR’S NOTE

Hello and welcome to the very first issue of Prompt Horizon! 👋🏻

I'm Alex Lielacher, and I'm thrilled you've joined me on this journey exploring the rapidly evolving intersection of AI and marketing. 

As someone who's spent years in the search marketing trenches, particularly for Bitcoin and Web3 brands, I’m witnessing every day how AI is transforming our industry.

What I’m most pumped about isn't just how much time AI saves us (though that's pretty sweet), but how it's opening doors to creativity we couldn't have imagined before. The tools we'll explore together aren't just about automating, they're changing what's possible for all of us marketers.

In this first issue, we're looking at AI content creation tools that are making waves in 2025.

You'll find actionable insights, practical tool recommendations, and real-world case studies that demonstrate tangible results.

While I still prefer human-written content (maybe cause I’m old :), we’re starting to step into an era where most content we’ll see on the Internet will have been created with AI assistance, be it videos, images, or words. 

So let's explore this new horizon together! 🌅

PS: You’re receiving this newsletter because you’ve signed up for my previous newsletter, Thriving Digitally, which I have sunset to launch Prompt Horizon. If you aren’t interested in how you can use AI to improve your marketing, feel free to unsubscribe. I won’t take it personally. 😉

NEWS YOU CAN USE 📰

Google I/O 2025 revealed major search changes that will affect every marketer. Their new "answer engine" approach prioritizes direct answers over traditional results, meaning we all need to rethink our content strategies. [Source: LinkedIn, May 22, 2025]

Similarweb just launched AI agents for marketing teams, powered by their digital intelligence data. These specialized agents help with competitive analysis and market research, so it's worth checking out if you're drowning in data. [Source: BusinessWire, May 28, 2025]

Google's Flow video editing tool is making waves since its announcement last week. It turns prompts and existing assets into polished video content, perfect if you're looking to scale video without hiring a production team. [Source: Marketing Profs, May 23, 2025]

Microsoft documented 400+ real-world AI marketing use cases in their latest report. The collection includes examples from companies of all sizes, not just enterprise giants. Great source of practical ideas! [Source: Microsoft Blog, April 22, 2025]

OpenAI is testing a social network connected to ChatGPT's image generation. Still early days, but worth watching; could become a new channel for visual marketing. [Source: Marketing Profs, April 18, 2025]

THIS WEEK'S PROMPT 🤖

An Actionable AI Prompt for Content Gap Analysis

Here's a prompt you can use today with ChatGPT, Claude, or other AI assistants to improve your marketing content ⬇️

“Analyze the content gap for [your product/service] in the [your industry] market. 

First, identify the top 5 questions potential customers are likely asking before purchasing. 

Then, for each question:

• Outline a 500-word article that addresses this question

• Include three specific data points or statistics that would strengthen the argument

• Suggest a compelling headline that would drive clicks while accurately representing the content

• Recommend two relevant keywords to target for SEO

Finally, prioritize these content pieces based on which would likely have the biggest impact on conversion rates.”

This prompt helps you quickly identify content opportunities that directly address your customers' needs. The beauty is that it works for any industry, from crypto to cosmetics.

What makes this prompt powerful is how it connects content directly to the customer journey. 

Instead of creating content for content's sake, you're focusing on answering the specific questions that move prospects closer to a purchase decision.

Try running this prompt for your business, then take the AI's suggestions and add your unique expertise and brand voice before publishing. The combination of AI efficiency and your human touch creates content that both ranks and resonates.

CASE STUDY: How ClickUp Boosted Blog Traffic by 85% with AI 📈

Challenge ✋🏼

ClickUp's content team was struggling to scale its blog production while maintaining quality and SEO performance. They needed to publish more content to compete in the crowded productivity space, but their manual processes couldn't keep up.

Solution 🚀

The team implemented a hybrid AI content strategy using SurferSEO's AI tools to:

1. Identify high-performing keywords with real traffic potential

2. Structure content for maximum SEO impact using AI-generated outlines

3. Scale production by having writers collaborate with AI tools

4. Optimize existing content using AI-powered recommendations

What made their approach stand out was how they maintained their brand voice.

Rather than letting AI generate entire articles, they used it to handle research and structure while human writers added expertise, stories, and personality.

Results 📈

• 85% increase in organic, non-branded traffic

• 150+ new articles published in their initial campaign

• 130+ existing articles optimized with AI recommendations

• Significant improvement in keyword rankings across target terms

Key Takeaways ✅

1. AI works best as a collaborator, not a replacement. ClickUp's writers used AI for research and structure but added their own expertise and voice.

2. Start with strategy, not content generation. They used AI to identify opportunities first, then create content, not the other way around.

3. Optimize existing content before creating new pieces. Some of their biggest wins came from using AI to improve articles they'd already published.

4. Maintain editorial oversight. Every piece still went through human editors who ensured the content matched ClickUp's voice and standards.

[Sources: DataFeedWatch, March 2025] and [SurferSEO Case Study]

RECOMMENDED READING 📖

The State of AI in Marketing 2025 by McKinsey 

McKinsey's latest report reveals that 92% of businesses plan to invest in generative AI tools within the next three years, but only 1% are capturing full value. The report breaks down how the leaders are structuring their teams and processes to make AI work. Most valuable insight: Companies seeing the biggest ROI are those with strong human-AI collaboration frameworks. [Read the report]

10 Eye-Opening AI Marketing Stats in 2025 by Digital Marketing Institute 

This article cuts through the hype with hard numbers on what's actually working in AI marketing right now. The section on content performance comparisons between AI-only, human-only, and hybrid approaches is particularly enlightening. Spoiler: Hybrid approaches are winning by a significant margin. [Read the article]

How Real-World Businesses Are Transforming with AI by Microsoft 

Microsoft's collection of 400+ AI marketing use cases is a goldmine of practical applications. What makes this resource special is the inclusion of small and mid-sized business examples, not just enterprise giants. The section on AI content workflows has directly influenced how I structure my team's processes. [Explore the collection]

AI-Powered Marketing Analytics: Beyond the Dashboard by Whatagraph

This deep dive into how AI is transforming marketing analytics goes beyond the usual metrics talk. Their breakdown of predictive analytics applications for different marketing channels is something I've referenced multiple times when planning campaigns for my crypto clients. [Read the analysis]

WRAPPING UP 🌯

This week's challenge: Take one piece of content you're working on and identify the "only you can say this" parts.

What unique perspectives, stories, or insights can you add that no AI could generate? Make those elements the star of the show, then use AI to handle the rest.

I'd love to hear how you're balancing AI efficiency with your brand's human touch. 

Hit reply and let me know what's working (or not working) for you. The most interesting responses might feature in a future issue!

Until next time, keep exploring that horizon,

Alex Lielacher

P.S. If you found this valuable, I'd appreciate you sharing Prompt Horizon with a colleague who's trying to figure out the AI marketing landscape. They can subscribe at prompthorizon.ai.