Google

Google

Google

+4

Google's New Content Test: Effort, Originality, Skill & Accuracy

Oct 14, 2026

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8 min read

Google's New Content Test: Effort, Originality, Skill & Accuracy

TL;DR: Google now says citing other sources doesn't count as original effort.

Alex Lielacher

Google

+2

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

Sep 14, 2026

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8 min read

Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have

TL;DR: Google asks whether your page beats the others, so make sure it does!

Alex Lielacher

Google

+2

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Sep 3, 2026

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6 min read

Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through

Branded search lift is the closest thing to a zero-click KPI you'll get.

Alex Lielacher