# Prompt Horizon by Alex Lielacher > A weekly read on how to get your brand found across Google, ChatGPT, Perplexity, and AI Mode. This file provides information about Prompt Horizon by Alex Lielacher to help large language models understand and reference this publication's content. ## Posts - [50%+ Bookings From AI Referrals: Inside Hertz Iceland's 3-Month Sprint](https://prompthorizon.ai/p/50-bookings-from-ai-referrals-inside-hertz-iceland-s-3-month-sprint): TL;DR: Hertz stopped chasing "car rental Iceland" and answered winter driving questions instead. - [Information Gain: How to Add Value to Your Content Other Cited Pages Don't Have](https://prompthorizon.ai/p/information-gain): TL;DR: Google asks whether your page beats the others, so make sure it does! - [Zero-Click Isn't Zero-Value: Reframing ROI When “Nobody” Clicks Through](https://prompthorizon.ai/p/zero-click-isnt-zero-value): Branded search lift is the closest thing to a zero-click KPI you'll get. - [Why "Just Rank #1 on Google" Doesn't Guarantee AI Visibility](https://prompthorizon.ai/p/why-just-rank-on-google-doesnt-guarantee-ai-visibility): Only about 12% of Google AI Mode citations are exact URL matches to the top 10 organic results for the same query. - [How to Audit Your AI Search Visibility This Afternoon](https://prompthorizon.ai/p/how-to-audit-your-ai-search-visibility): Knowing where you stand is half the battle. - [How to Track AI Search Visibility: 5 Metrics That Matter](https://prompthorizon.ai/p/how-to-track-ai-search-visibility): Learn about the five best ways to track your brand's LLM visibility. - [The Content Refresh Strategy for AI Search: Why Publish Date Matters Less Than Refresh Date](https://prompthorizon.ai/p/content-refresh-strategy-for-ai-search): If you want your most important content to surface in AI Search, make sure to update it regularly. - [Where to Place Proprietary Data In Your Content So AI Actually Cites It](https://prompthorizon.ai/p/where-to-place-proprietary-data-in-your-content-so-ai-cites-it): TL;DR: Don't hide your bests stats at the bottom of your blog post if you want AI to cite your content. - [CASE STUDY: How Steelseries Claimed Top Spots in AI Search & 23x'd Its AI Referral Traffic](https://prompthorizon.ai/p/case-study-how-steelseries-claimed-top-spots-in-ai-search): Find out how Steelseries 23x-ed its traffic coming from AI Search. - [5 Places to Find FAQ Content That Can Actually Improve Your AI Visibility](https://prompthorizon.ai/p/5-places-to-find-faq-content-that-can-improve-your-ai-visibility): People are typing questions into their LLMs and your FAQs could be answering them. - [AI Search Engines Love Citing Reddit: Is Your Brand On There?](https://prompthorizon.ai/p/ai-search-engines-love-citing-reddit): Reddit is one of the most popular sources AI search engines love to cite. - [Google Search is Becoming More AI-Driven & Personalized [Plus Other Takeaways from Google I/O 2026]](https://prompthorizon.ai/p/google-search-is-becoming-more-ai-driven): Google Search's changing, just as expected. - [AI Search Visibility: 6 Ranking Factors You Need to Know About](https://prompthorizon.ai/p/ai-search-ranking-factors-you-need-to-know-about): Search is changing and brands need to adapt. - [The AI Marketing Stack Audit: What to Keep, What to Cut, and What's Missing](https://prompthorizon.ai/p/the-ai-marketing-stack-audit-what-to-keep-what-to-cut): Discover a four-phase framework for auditing your current AI setup. - [How IBM and Monks Used AI to Kill the One-Size-Fits-All Creative Brief [Case Studies]](https://prompthorizon.ai/p/how-ibm-and-monks-used-ai-to-kill-the-one-size-fits-all-creative-brief-case-studies): AI can turn the creative brief into a system that generates multiple briefs from a single input. - [How to Use AI to Turn Customer Reviews Into a Content Strategy](https://prompthorizon.ai/p/how-to-use-ai-to-turn-customer-reviews-into-a-content-strategy): Your customer reviews are a goldmine for content. - [Retrieval-Augmented Generation Explained for Marketers: Why Context Is Everything](https://prompthorizon.ai/p/retrieval-augmented-generation-explained-for-marketers): Why your knowledge base is the most important variable in your AI stack. - [The AI Content Audit: Why Your Pages Rank But Don’t Get Cited](https://prompthorizon.ai/p/ai-content-audit): You can rank #1 on Google and still get zero visibility in ChatGPT, Perplexity, or AI Overviews. - [How to Build AI-Generated Customer Personas That Actually Drive Marketing Decisions](https://prompthorizon.ai/p/how-to-build-ai-generated-customer-personas): Personas only work when you use genuine customer language to create them. - [The Brand Voice Skill: How to Use Claude to Create a Unified Brand Voice](https://prompthorizon.ai/p/brand-voice-skill): Make sure your brand sounds like your brand all the time. - [CASE STUDY: Nike’s 3-Week Sprint That Built a Conversational Shopping Assistant from Scratch](https://prompthorizon.ai/p/case-study-nike-conversational-shopping-assistant): There's a lot to learn from Nike's Conversational Shopping Assistant case study. - [The Ethical Minefield: How to Build Trust in AI-Powered Marketing](https://prompthorizon.ai/p/how-to-build-trust-in-ai-powered-marketing) - [Agentic AI in Marketing: From Tools to Autonomous Workflows](https://prompthorizon.ai/p/agentic-ai-in-marketing): Agentic AI goes beyond strategy development and content creation to planning, executing, and iterating across full campaign workflows. - [Building AI Guardrails: How to Prevent Your Marketing AI from Going Rogue](https://prompthorizon.ai/p/ai-guardrails): Your AI needs clear guardrails to prevent accidents from happening. - [The Human-in-the-Loop: Where AI Ends And You Begin](https://prompthorizon.ai/p/the-human-in-the-loop): AI needs a human-in-the-loop. - [The State of AI in Marketing in 2026](https://prompthorizon.ai/p/the-state-of-ai-in-marketing-in-2026): Jasper dropped a banger report on the state of AI in marketing. Here are the main takeaways!